First “quick-service store” opens
In the early 1970s, the first “quick-service store” opened on Norra Stationsgatan in Stockholm, a self-service pick-up warehouse with many loyal customers. They also started the Comfort chain, which would support heating and plumbing installers in competition with department stores.
Just in time for the 100th anniversary, 1977, the company name was changed to Ahlsell AB.
The range was further expanded in the 1990s with Cooling and Do-It-Yourself (DIY).